Hubertus Bessau
25 years of building things — from bootstrapped custom-mixed cereals to deep-tech alt meat to predictive AI. Scaled to 800+ people and nine countries, then chose to stay small again. Raised Europe's largest alt-meat seed round, then went back to bootstrapping.
Two beliefs stayed constant: entrepreneurship is the way to shape the future. And the best ideas look obvious in hindsight and impossible five minutes before.
Now I spend most of my time supporting the next generation of extraordinary founders as partner & CMO at EWOR. Still founding with RSN8 Labs.
Latest Thoughts
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How to Make Important Decisions – My FrameworkWe take hundreds of decisions every day. Most don't matter. Every once in a while, one changes everything. Here's my framework for those.
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The endpoint is always humanWhat if the 'death of the interface' isn't about interfaces dying – but about which interfaces become more valuable?
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The Equality GapEveryone says AI will increase inequality. I think the opposite is happening.
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Constraints made me creative. They might also be making me obsolete.On the dissolving boundaries between imagination and creation – and what happens when constraints disappear.
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Machines gave us obesity; AI brain atrophy?What happens to our minds when AI takes over thinking – and why we may soon need gyms for our brains.