What if the "death of the interface" isn't about interfaces dying?
... if it is about which interfaces become more valuable?
Filip and Cherry Ventures just posted a sharp piece on where SaaS value sits when agents do the work. Worth reading in full.
The core argument: as AI agents take over workflows, value shifts from interface to outcome. Software that executes work will outcompete software that merely helps humans execute work.
For B2B workflows, I think this is directionally right. When the user becomes an agent, much of SaaS does collapse to databases, permissions, and endpoints.
One dimension I'd add:
AI voice agents running sales calls, agents executing approvals, delivering results – there's still a human on the receiving end. The agent might be the operator. But the customer is still a person.
And whenever software serves end consumers, the interface isn't a control panel. It is the product experience. Discovery, inspiration, identity, trust: all are mediated through design, interaction, and brand.
No agent will replace the feeling of discovering something new that excites you, designing something that feels like you, or planning a trip that surprises you. In those moments, software is delightful anticipation. It's experience.
So once the functional layer is automated, differentiation doesn't disappear. It shifts even more towards experience, emotion, and identity. Interfaces don't become less important. They become more important.
This is something we think about a lot at RSN8 Labs. We help predict whether marketing touch-points actually resonate with specific audiences. And what we keep seeing is: the moment of human contact still determines whether something lands or doesn't. Resonance is not a workflow problem, but a meaning problem. It is about emotions and identity.
So I think, the future probably isn't just "agentic SaaS without interfaces." It's automation in the backend, and meaningful experience in the frontend – because at some point, almost always, there's a human involved.
... and nearly eight billion of them still want to feel something.